Tue, 23 Feb | Zoom Application

E-Commerce Enabler Accelerating The New Normal - Two Perspectives: From the Platform (Zalora) to the Enabler (Etaily)

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E-Commerce Enabler Accelerating The New Normal - Two Perspectives: From the Platform (Zalora) to the Enabler (Etaily)

Time & Location

23 Feb, 15:00 – 16:00 GMT+8
Zoom Application

About the Event

E-commerce enabler accelerating the New Normal - two perspectives: from the platform (Zalora) to the enabler (Etaily)

E-commerce enablers are companies composed of e-commerce experts that help businesses become successful online. With Etaily and Zalora, for example, fashion retailers that want to sell using the successful Zalora marketplace, which already has 10 million downloads as we speak, will have an easier time to build and manage their stores and even scale their businesses through the help of Etaily. With Etaily, it's like you have your own professional online store management department without having to hire or train people to do the work. In these trying times, Etaily becomes an ally that bridges customers to brands and brands to Zalora. Etaily, therefore, contributes to a healthier, safer, and more exciting e-commerce environment in a world that will not stop from going digital.


Alexander Friedhoff, Co-Founder and Managing Director, Etaily (TPA Operations Inc)

Alexander has been in e-commerce since 2018, building his own men's fashion brand. He previously worked with Zalora Philippines for building it's Fulfillment Services. Before Zalora he worked in consulting, in particular in omni-channel retail projects, and the fashion industry around the globe in different functions from Manufacturing to B2B to B2C.

Paulo Campos, Co-Founder and CEO, Zalora Philippines

Paulo is the co-founder and CEO of Zalora Philippines, a world-class fashion e-commerce company, part of the Global Fashion Group. Previously he worked in Business Development, Strategy and Organizational Development Across Southeast Asia. He holds a MBA from Harvard Business School and further studies in Princeton University.

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