Wed, 18 Nov | Zoom

The Ultimate play-off? Sport vs. Covid-19 by IE Professor Eduardo Fernández-Cantelli

The sport market is facing times of change. The effects on the Covid-19 in sport properties have a direct impact not only on revenue but also in the way in which those are managed and structured.
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The Ultimate play-off? Sport vs. Covid-19 by IE Professor Eduardo Fernández-Cantelli

Time & Location

18 Nov 2020, 16:00 GMT+8
Zoom

About the Event

The sport market is facing times of change. The effects on the Covid-19 in sport properties have a direct impact not only on revenue but also in the way in which those are managed and structured. 

 We will start this session with the discussion of two approaches that guide the structure of sport franchises. Then, a framework that explains the professional sport ecosystem will be presented and discussed. The next element of analysis will be the importance of fan engagement which will be evaluated using the South Korean market as an example.  

Finally, we will debate on the challenges that sport managers face in the near-future and how sport properties should prepare.

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